The Social Enterprise Toolbox aims to be a hands-on guide that will help you set up and run your social enterprise.
The definition of a social enterprise used within this guide is a business that has been set up with the primary intention of achieving social and ethical goals through its sale of services and products, management processes and operations.
This guide is written for a business leader at any stage of running their social enterprise as its intention is to help you undertake a considered and structured analysis of how well you are planning and managing your business.
Striding Out specialises in using coaching tools and techniques to help a client progress their own business. This guide therefore provides guidance, inspiration and thoughtful questions to help you plan and shape your business strategy for now and in the future. Questions are presented throughout the guide and within each Section Checklist to help the reader think and apply the guidance provided to their own particular situation.
As a business leader, you should know the vital answers to these important questions as this will boost your own personal confidence and give you clarity on how you to plan and manage your business. It will also equip you for answering any questions posed to you by an investor, board member, partner or potential client.
The guide covers the following topics:
Communicating Your Business
Customers, Products & Services
Market Research, Marketing & Sales
Leadership and Management
Measuring Your Impact
Developing Your Team
Business Formalities
Business Growth
Financial Planning and Raising Investment
As you work through each of the sections you will start to prepare all of the information you need ready for your annual business strategy, business plan, funding applications, internal team manual and even client proposals.